Client Profile
A local plumbing business struggling to gain visibility in a highly competitive market.
Goals: To significantly increase phone calls from Google Maps and achieve top rankings in local search results.
Starting Point: A business with poor visibility on Google Maps and a small number of inconsistent local citations.
The Leaky Pipeline
The client needed to enhance their local search presence to generate a steady stream of qualified leads.
- Poor rankings for valuable, high-intent local keywords.
- A scattered and inconsistent local citation profile.
- A lack of Google reviews and poor visibility in Google Maps.
Our Watertight Strategy
Hyperlocal Keyword Optimization
We researched and targeted high-value local keywords to attract customers in immediate need of plumbing services.
Comprehensive Citation Building
We built a consistent and accurate local citation profile across all major online directories.
Aggressive Google Business Profile Optimization
We meticulously optimized the client's Google Business Profile to maximize their visibility in Google Maps.
A Flood of New Business
Our targeted local SEO campaign led to a dramatic increase in phone calls and qualified leads for the client.
+210%
jump in Google Business calls
#1
ranking for “emergency plumber”
Visual Confirmation of Success
A graph illustrating the significant increase in Google Business calls.
A screenshot of the #1 ranking for “emergency plumber”.
"Our phones have been ringing non-stop since we partnered with this team. We are now the top-ranked plumbing service in our area."
— Jane Doe, Owner
Key Lessons for Local SEO
- A strong local SEO strategy is essential for any service-based business looking to grow.
- A consistent and accurate citation profile is fundamental for achieving high rankings in local search.
- A well-optimized Google Business Profile is a powerful tool for driving phone calls and qualified leads.
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