iGaming Case Study

How We Scaled an iGaming Platform from 0 to 170K Monthly Visits

0 → 170K

organic visits in 18 months

80+

backlinks from DR 40–80 gaming sites

12

target keywords in Top 5 positions

The Challenge

The client was a new entrant in the saturated iGaming market, facing fierce competition from established brands with huge marketing budgets. Their main obstacles were:

  • Low brand recognition and trust.
  • Zero domain authority and a weak backlink profile.
  • Strict regulations and advertising restrictions in the iGaming industry.

Our Strategy

Targeted Outreach

We identified and targeted high-authority gaming blogs, news sites, and streamer communities that were relevant to the client's audience.

Content Creation

We developed engaging guest posts, data-driven infographics, and expert interviews to provide genuine value to the publishers' audiences.

Compliant & White-Hat

Our approach was 100% compliant with industry regulations and Google's guidelines, focusing on editorial placements to build sustainable authority.

The Results

Our campaign delivered explosive growth, establishing the client as a major player in the iGaming scene.

170K+

monthly organic visitors

Top 5

rankings for high-value keywords

+1,200%

increase in new player registrations

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