The Challenge
The client, an online casino, was struggling to gain visibility in a market saturated with big-name competitors. They needed to build trust and authority to attract high-value players. Their main pain points were:
- Poor rankings for high-conversion keywords like 'best online slots'.
- A lack of trust signals and social proof in a high-scrutiny industry.
- An underperforming affiliate program due to low brand visibility.
Our Strategy
Digital PR & Guest Posts
We secured high-authority placements and mentions in major casino review sites and gaming news portals, building brand credibility.
Strategic Niche Edits
We inserted contextual links into aged, powerful articles about casino games and strategies, driving immediate ranking improvements.
Tiered Link Building
We built a diverse backlink profile by targeting a mix of ultra-high-authority sites (DA 70-90) and relevant, mid-tier gaming blogs.
The Results
Our multi-pronged approach dramatically increased the casino's market share and established it as a trusted brand.
880%
increase in organic traffic
#1
ranking for 5 of their most coveted keywords
4x
growth in first-time depositor conversions
Want Results Like This?
Let's build a backlink strategy that drives real growth for your business.