The Challenge
The client, an adult eCommerce and content platform, needed to grow its organic presence without violating advertising policies or damaging its brand reputation. The key difficulties were:
- Strict limitations on traditional advertising and social media promotion.
- Difficulty finding high-quality, mainstream publishers willing to link to adult-oriented content.
- High risk of penalties from Google for aggressive or low-quality link building tactics.
Our Strategy
Shoulder Niche Outreach
We targeted reputable publishers in related niches like wellness, dating, and alternative lifestyles who were open to featuring the client's content.
Focus on Trust & Safety
We emphasized the client's commitment to safety, privacy, and ethical practices to build trust with publishers and their audiences.
High-Value Content Creation
We developed educational and lifestyle-focused content that was valuable and shareable, making it attractive for editorial placements.
The Results
Our careful, brand-sensitive approach achieved significant organic growth while protecting and enhancing the client's reputation.
312%
increase in organic traffic
50%
YoY increase in direct traffic, indicating stronger brand recall
0
Google penalties, ensuring long-term, sustainable growth
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